It is a common misconception that websites need to have many pages to perform well on search engines. This view is based on the formulaic view that each page should drive a single main keyword.
Because even simple businesses can have many keywords and keyword phrases associated with services and products, the typical SEO strategy would logically involve creating multiple pages to meet the above requirement.
Until recently, websites were built like content silos that attempted to match user search queries directly, so it was deemed essential to have exact phrase matches of keywords on website pages. Hence the need to have masses of content, and many pages, to fulfil this task.
Underlying this traditional view, that more is better, is a fundamental misunderstanding of how well search engines work to index website content these days. Modern search engine algorithms are extremely capable of understanding your business with a minimum of keyword cues.
Business owners need to be made aware that each page on a website does need to be search engine optimised. This dramatically increases the amount of time and resources that need to be dedicated to website marketing for multi-page websites.
While these website are still very effective for search engine ranking, there are easier, more effective and, above all, cheaper ways of achieving a good search engine ranking.
In our experience, most clients have ambitious designs for their digital offering and fall into the trap of assuming a multi-page design is the only option for their businesses.
And yet, most small business offerings can safely be accommodated on far fewer pages. Take for example a website for a dental practise or for a plumber, these specialised professional services can benefit from simple, focused website designs. They are also suited for brand and brochure websites.
Single page websites can provide a better mobile experience - Being simpler to navigate and loading faster can make one page websites much easier to use on mobile devices.
It is easier to focus a specific audience on your offering - All information is presented on the same page and this makes SEO more effective. Most things that you could want from a multipage website such as a Gallery are also possible on a Single Page Website.
SIngle page websites can provide higher page authority - Generally every link acquired by the website will point to the same URL main / home page. It is much easier to optimise the content on the single page around a central concept.
Single page websites are cheaper, faster and simpler to make - It is possible to get a single page website up and running in a matter of days, provided you have all the content for it.
But single page designs are not meant to replace multi-page designs. Critics of one page designs may be doing so for all the wrong reasons. Single page websites should be purpose built to focus the business and its audience on the core services on offer.
Single page websites may struggle to rank as well for multiple keywords. With limited space to hold content on multiple topics and other page cues, one page designs may have a major drawback. But there is an easy solution to this problem.
We automatically incorporate a blog engine into every website we develop and our single page design is no different. Effectively this places the blog engine behind the home page with a link on the single page to the most recent articles.
This makes a single page website absolutely great for SEO. Here is Castellobaths.com ranking on the First Page of Google:
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